![]() There’s the whole marketing side of blogging with Instagram influencers we won’t get into in this post, but the crucial element here is ensuring the headline captures your attention (if you’re interested in design). This particular Story slide links out to a blog post he published on his website. At this point, if you’ve never posted an IGTV video before, you’ll now see the chain icon option appear, just like in our earlier example: The next step after posting the video and creating an Instagram post, is creating your Story. (Instagram also gives you the option to create an Instagram post as a preview of the video.) Ta da!Īfter you’ve copied your link, post the IGTV video to your profile, to get the attention of Instagram followers. The description is where the magic happens: Post a link in the IGTV video description, and when users click it, it’ll open just like a Swipe Up link. It can be a video of you summarizing the content or product you’re promoting, a full-scale production ad, or even just a 60-second video of a text-based CTA.Īfter you have a video, you’ll want to create a title, which you can use to add context to the link where you want to send people. The first step on your Instagram account is to film an IGTV video that is at least 60 seconds long. It requires a fair bit of work up front, but it offers a decent workaround and works for both personal accounts and business profiles. This strategy to add a link to an Instagram story is probably the closest you’ll get to the original Swipe Up link feature. Either take a photo or choose an image or video from your camera roll. Hit the camera icon in the top left to create a Story.
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